/ About 3 Dotz Limited

The data engineer
behind the operation.

3 Dotz Limited is a UK consumer lead generation business. Aggy Simota — Owner and Principal Data Engineer — built and runs Consumer Connect, a unified universe master file that draws on the UK's leading licensed consumer data sources to deliver a single customer view of the consumer landscape.

Principal

Aggy Simota built Consumer Connect.

One owner, one principal data engineer, a small management team and operational staff underneath. Flat structure by design. The buyer always knows who's accountable.

Aggy Simota

Owner Principal Data Engineer

Aggy is the owner and Principal Data Engineer of 3 Dotz Limited. Consumer Connect is her authored asset — a universe master file that draws on the UK's leading licensed consumer data sources, deduplicated and structured to deliver a single customer view of the UK consumer landscape that buyers can cut to brief.

Long-standing background in customer success and lead generation operations across UK consumer markets. Deep practical knowledge of campaign delivery, consent capture, and the compliance discipline the category demands.

She runs day-to-day operations directly: briefing calls, audience cuts, supplier coordination, quality. Decisions go through her, not a sales layer. The intent isn't to scale 3 Dotz into a faceless lead-gen operation — it's to keep it small enough that the standards stay tight and the buyer relationship stays direct.

The Asset

Consumer Connect.

The universe master file Aggy built. Not a dictionary, not a list — a unified view across the UK's leading licensed consumer data sources, deduplicated and structured for buyers to cut to brief.

Universe

Single customer view

Records from across the UK's leading consumer data sources, resolved to a single customer view. One person, one record — across every audience and every channel they're contactable on.

Selectors

Built for buyers, not browsing.

Geography, age, household income, council tax band, tenure, family lifecycle, renewal months, charity affinity, behavioural signals. Every brief gets cut from the same master file — consistent, repeatable, auditable.

Compliance

Suppression-first.

MPS / TPS / CTPS screened on every campaign. Buyer stop files accepted via secure upload before deployment — net deployable volume confirmed before contract. Audit trail held against every record.

Operating principles

How 3 Dotz operates.

Lead generation as a category has earned a poor reputation through plenty of bad practice. These four lines describe how we try to operate against the grain.

01 Compliance

Compliance is the spec, not the brochure.

ICO-registered. Every campaign screened against MPS / TPS / CTPS. Consent records held and auditable. UK GDPR and PECR-aligned by default. We don't market on this — it's the floor we work from, not a sales line.

02 Specificity

Be specific with claim levels.

We supply leads. That's where the contract ends. We don't claim to deliver guaranteed conversion rates, certify regulated outcomes, or hold authorisations we don't have. Operational honesty is part of the spec.

03 Volumes

Addressable, not converted.

When we publish an audience volume, that's the addressable universe — not a forecast of conversions. Conversion is a function of buyer offer, channel and timing. That's the buyer's commercial responsibility, not ours to overclaim against.

04 Signposting

If we're not the right fit, we'll say so.

When 3 Dotz isn't the right fit for a buyer's need, we'll point them toward someone who is — for no fee, no referral kickback, no quiet commercial gain. Just so the buyer saves the time. An honest signpost.

The team

Small, deliberately.

Beneath Aggy sits a small management team handling campaign delivery, client liaison and operational quality. Technical staff manage data, telephony and integration. Administrative staff handle compliance documentation, audit trail and the rest of the day-to-day.

We don't grow the team faster than we can train it. Standards across contact handling, consent capture, escalation and audit hold up because the people running it know what they're doing — not because there's a thicker handbook.

Operational team names aren't published here. If you're a buyer working with us, you'll know who's running your campaign. That's where it matters.

Briefing

Want to talk?

Briefing call with Aggy. No commitment. We'll be honest about whether we can help — and who to talk to if we can't.

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The data engineerbehind the operation.